Online + offline marketing consulting for a motorcycle dealer

Online + Offline.

Offline strategy. To identify the reason behind the declining sales, Scellus Marketing Consulting Team started a diagnostic study at the dealer’s.

In addition to analyzing the sales data of the current sales system, we also deployed analysts to collect our own data at their physical showroom to observe and analyze the performance of their sales team and how they perform.

Simultaneously, a market assessment was carried out to understand current trends and competitor’s activities.

Online strategy. A separate digital marketing team, working in tandem with the core marketing team, start identifying pain points to scope the project to cement the timeline for the project.

After a couple of internal and external meetings with the client, we identified core issues that needs urgent attention and we researched their top competitors to understand their strengths and come up with content ideas and useful keywords.

Approach.

The assessments outcome highlighted a number of issues with the current sales system, such as poor attention to visiting prospects and vague follow up system. Furthermore, showroom environment and CRM’s implementation was not delivering the positive experience to the prospects which ultimately drops the conversion rate at end of the sales funnel.

Based on the gained insight, we worked on defining new sales strategy with a clear sales target in mind, designed and implemented a new sales process with a simple follow up system to ease and simplify the life of the sales team.

We utilized sales psychology techniques and worked with an interior designer to upgrade the showroom environment, rearranged the layout of bikes and seating arrangements to increase the purchasing likelihood.