Development of Ruby on Rails application for Katchii, an online location-based loyalty system.

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Work summary



People involved



Initial → 6 months.


SaaS, Retail


Katchii is a free location based shopping discovery app that helps users step out of their their comfort zone and experience a mall to its fullest.

Designed for locals, travelers, and voyeurs, Katchii uncovers the unexpected, off-the-beaten-path, and highly interesting places that only a few people know about. Their hand-picked Katchii-kins are truly experts about things to do, eat, and drink in selected areas.

Katchii can be many things to different people. From a business standpoint, Katchii helps them discover new customers, offer promotions, backed by a built in loyalty system that’s available for any business subscribers.


* The organization requested for a NDA ↗ to be signed for this project.

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We designed and developed Katchii in collaboration with their marketing department to address the needs of their customers, employees and partners.

Katchii is a free location based shopping discovery app that helps users step out of their their comfort zone and experience a mall to its fullest.


The loyalty program for Katchii, is built from scratch using Ruby on Rails and incorporates several innovative technologies such as proximity marketing and location-based services, in-store beacons, and the use of push notifications through the mobile application.

The beating heart of the whole project is the Katchii’s loyalty system, Katcoin. Together, engine and mobile application create a one-to-one communication channel between the brand, stores, employees and customers. This additional technology allows Katchii to provide customers with in-store navigation or send them location-based offers and messages.

To attract both the consumers and business users, Katchii’s website is designed to be clean, modern, colorful, friendly to reflects the high level of professional experience that clients can expect from working with them.


Before we do anything, we listen.

That means looking at business challenges from every angle. How will success be measured, what are the business goals behind the project, and what does the digital ecosystem look like today?

Through workshops, interviews and independent research, we’ll help shape an approach that works for each unique client.

  • Application development
  • Backend development
  • Friendly app for consumers
  • Personalized dashboard for business owners
  • In-store application for sales associates
  • Deep insights into the customer preferences
  • Hybrid mobile application for Android and iOS
  • A direct, app-based communications channel between the brand, business owner, in-store sales associate and customer
  • Beacon technology for location-specific targeting
  • Loyalty management consulting
  • Website design
  • Email marketing
  • Content marketing
  • Marketing strategy
  • Analytics & Reporting
  • Social media management
  • AdWords / PPC
  • Branding
  • SEO
  • Photography
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Application features.

User experience – UX, for short – is how a person feels when interacting with a digital product. UX encompasses a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference. These factors include usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing.

User experience is key for small and start-up businesses as well because the site is their first impression to users. Here are some of the features that we’ve build for SeriGreen’s website, to further enhance the user experience.

Responsive navigation.

Site navigation automatically collapses into a mobile friendly menu on smaller devices.

Works with all devices.

Optimized browsing experience, on any device. The website looks great & works well on a desktop (or laptop), a tablet, and a mobile phone’s browser.


Site owner can build their lead lists and subscriber base with forms that can be generated automatically.


Beautiful typography used to accentuates and increase the readability of the site. Custom styles was deployed to create a consistent experience for the user.


Subtle animations was used to add some flair & delight the users.

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It all started with a simple idea.

As a tool or skill, sketching has its role in the design process. That role will vary depending on the end-product being created, the size and scope of the project, the individual designer’s style, experience, and workflow, and the client’s expectations.

From the initial sketch, we convert them into a full fledged colorful design, capturing the essence of  the original idea that was captured in the original sketch.

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The new site was designed from scratch with a clear focus to create and increase site traffic which in turn, will lead to increasing their inbound leads.

The website is now functioning as one of their core sales team member, supplying leads, product details & services information, 24/7/365.

7choke points have been automated to speed up the sales funnel.
96%increase in Social Media referral traffic from customer activity across all social media entities.
+LeadsSizable growth in business leads.
+536data points continuously analyzed.
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I want to express my appreciation for the wonderful job and the excellent service that Scellus did in creating our first ever application, Katchii.

They were very responsive to our needs and changing requirements. This was our first experience in the world of apps, however, with the support, help, ideas & dedication offered to me by the wonderful team of Scellus, expect more apps to roll. I can’t express how pleased I am.

Avatar - FemaleNatalia A
Project Manager, Katchii

Application development services.

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