Akasia Edar

Development of e-commerce website for Akasia Edar, a premium supplier for diaries, notebooks & gifts.

Photo by Kelly Sikkema on Unsplash

Work summary



People involved



3 months.


Corporate Gifts, Merchandizing, Retail


Akasia Edar was founded by people who have been in the industry for more than a decade. As one of its primary brand development agencies, we teamed up to help it reach new heights. We were bringing its brand to date with fresh visual standards, and targeting a business audience, that are looking to strengthen their branding via corporate products.


We researched its current market, developed its future ambition, and created a strategy to build on its standing and attract a new audience. We felt that we could best achieve our goals by designing an immersive prototype that showcased how it could grow and elevate its current digital platform.

Some of our work may never be implemented due to ongoing changes at Akasia Edar, but our creative concepts and strategic insights have been applied to the recent site updates.


Akasia Edar now has a fully-integrated commerce platform that pairs frictionless shopping & browsing with immersive storytelling to deliver experience, increase conversion, and drive consumer loyalty.

Their re-designed, mobile-first digital experience is leading consumers to convert at a higher rate.

The new Akasia Edar website is clean, modern, and reflects the high level of professional experience that clients can expect from working with their company. The new design evokes pride in their work & products. The new projects area provides a more engaging testament to their credibility while driving SEO goals.

Akasia Edar - Homepage


Before we do anything, we listen.

That means looking at business challenges from every angle. How will success be measured, what are the business goals behind the project, and what does the digital ecosystem look like today?

Through workshops, interviews and independent research, we’ll help shape an approach that works for each unique client.

  • Website Design
  • Email Marketing
  • Content Marketing
  • Marketing Strategy

  • Analytics and Reporting
  • Social Media
  • AdWords/PPC
  • Brand cleanup
  • SEO
  • Photography

Site features.

User experience – UX, for short – is how a person feels when interacting with a digital product. UX encompasses a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference. These factors include usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing.

User experience is key for small and start-up businesses as well because the site is their first impression to users. Here are some of the features that we’ve build for SeriGreen’s website, to further enhance the user experience.

Responsive navigation.

Site navigation automatically collapses into a mobile friendly menu on smaller devices.

Responsive design.

Optimized browsing experience, on any device. The website looks great & works well on a desktop (or laptop), a tablet, and a mobile phone’s browser.


Site owner can build their lead lists and subscriber base with forms that can be generated automatically.


Beautiful typography used to accentuates and increase the readability of the site. Custom styles was deployed to create a consistent experience for the user.


Subtle animations was used to add some flair & delight the users.

Design & concept.

Focused on a strategy of “simplicity”, Scellus built a new digital presence for Akasia Edar, allowing their customers to browse & order their corporate branded items quickly and efficiently.

Building a streamlined commerce experience and best-in-class user experience conventions, we created a brand new complete design and architecture of Akasia Edar’s site, going above and beyond the traditional functionality and limitations for a truly effective end-to-end ecommerce experience.

This beautiful, new mobile-first store design establishes Akasia Edar’s elegant online presence, cementing their authority and identity as a premium supplier for diaries, notebooks & gifts.

Akasia Edar Mobile Menu
Akasia Edar - Product Categories


The new site was designed from scratch with a clear focus to create and increase site traffic which in turn, will lead to increasing their inbound leads.

The website is now functioning as one of their core sales team member, supplying leads, product details & services information, 24/7/365.

7choke points have been automated to speed up the sales funnel.
96%increase in Social Media referral traffic from customer activity across all social media entities.
+LeadsSizable growth in business leads.
+536data points continuously analyzed.

We’re thrilled with the outcome! I enjoy working with the Scellus team and highly recommend them for all interactive needs. We’re thrilled with the look and feel of the new website. It really captures the direction in which we’re taking our brand.

Avatar - MaleAliff S
Project Coordinator, Akasia Edar

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