Work summary

Country

Malaysia

People involved

6

Duration

3 months.

Scope and tech

Marketing Consulting, SEO (Search Engine Optimization), Pay-Per-Click (PPC) Management Services Ecommerce Development

Industry

Brand Merchandizing, Retail

About.

Elephero, a branding & merchandising company, wanted to create a new stand-alone site for its New Year’s resolution.

They reached out to us with a request we hear often: “we need help designing and developing a new public facing website to better reflect our brand”.

We worked with them to understand their business, needs and objectives for the redesign. With their current digital presence split across three different websites, we worked with them to combine these three sites into a single digital experience.

The new site conveys a minimalist, sophisticated artist aesthetic, flawless user experience, intuitive navigation architecture, and a flexible CMS that allows their staff could easily manage website pages in-house and scale with a growing volume of content (art gallery, case studies, project types, team, etc.).

↑ 1,238%

Traffic

↑ 270%

Conversion Rate

↑ 126%

Month over Month
Growth

Great team, great service and prompt replies. Results delivered as promised within our specified budget.

Highly recommended!

Avatar - FemaleNatasya A
Project Lead, Elephero Group

Goals.

Increase the number of people who can find Elephero online when searching for services offered.

Approach.

Scellus provides our clients with a customized, fine-tuned digital marketing strategy that best fits our clients’ needs.

We identified popular keywords within the demographics and optimize the website and third party directory listings. (e.g. Google My Business, Bing, Yelp, Foursquare, Apple Maps, etc)

This later proved to improve organic presence within the local audiences and increased conversion rates.

As a result, we were able to dramatically increase their organic position for these keywords in search results.

Results.

Scellus helped Elephero achieve their traffic goals two months ahead of schedule.

Through rapid experimentation and narrowing acquisition targeting, we were able to scale up an efficient growth marketing process.

2 — 3 months after launching the marketing efforts, number of organic users increased significantly. By the middle of the year, users from organic search had increased by 588% year-over-year.

We also helped increase the number of users who found them on Google Maps, resulting in 4.34x increase in search & phone enquiries.

Additionally, our content marketing strategy increased organic traffic by over 478% through strategic keyword targeting and SEO, setting them up for continued, sustainable growth.

↑ 588%

increase in organic traffic in the first 6 months.

↑ 4.34x

increase in search enquiries from Google My Business.

Outcome.

Over the course of our engagement we produced the following digital deliverables:

  • Visual brand asset digitalization.
  • Online style guide with rules for typography, color, photography, logo usage, and more.
  • Landing page launch with integrations for email newsletter and catalog sign up.
  • Fully custom website with deeply integrated catalog and action tools.
  • Integration with analytical tools including Google Tag Manager, Hotjar, and RankMath SEO.
  • Design, strategy and optimizations for contacts, newsletters & digital catalog.
  • Web accessibility audit, tests & integration.
Website design & development.

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