Introduction.
This case study details the development process of a brand new website and complete corporate identity overhaul for Moideen & Max. Our primary goal was to create a modern, user-friendly, and informative platform that attracts potential clients and showcases the boutique law firm’s expertise.
This strategic branding and website redesign was designed specifically to help the firm stand out in the competitive professional services sector in Kuala Lumpur, establishing them as a trusted, forward-thinking legal partner.
Work summary.
Client industry
Professional Services, Boutique Law Firm
Location
Kuala Lumpur, Malaysia
People involved
6
Core scope
Full Corporate Identity Development, Law Firm Website Redesign, Digital Strategy & Content Guidelines
Tech, stacks & tools
WordPress CMS, Custom Front-End Development, Brand Strategy Frameworks
What we did.
Our team led a complete digital transformation to position Moideen & Max as a modern, authoritative boutique law firm that reflects their expertise and professionalism.
Strategic branding workshop
We conducted an in-depth discovery and professional services branding session to clarify the firm’s core values, positioning, and target audience, forming the foundation of their new brand strategy.
Corporate identity development
We designed a refined and distinctive visual identity—complete with logo concepts, color system, and typography—to unify their digital and print presence, establishing a powerful corporate identity.
Law firm website design
We built a client-focused website with an elegant interface, intuitive navigation, and conversion-driven features to strengthen credibility and generate leads. This law firm website redesign ensures a seamless user experience.
Content strategy & tone of voice
We developed brand writing guidelines and content structures to establish a consistent, confident, and approachable voice across all channels, critical for professional services branding.
Digital asset integration
We directed and produced brand photography to ensure every visual element aligned with the new corporate identity, reinforcing the firm’s authoritative presence.
Technical implementation
We delivered a fully responsive, high-performance website optimized for SEO, supported by thorough testing and smooth deployment.
Highlights.
3
weeks rapid deployment of the core design.
Our efficient process ensured that the new branding concepts and initial website design prototype were delivered in just three weeks, setting an accelerated pace for the project completion.
37%
increase in targeted actions.
The improved user experience and authoritative corporate identity successfully persuaded firm visitors to engage in key actions, such as scheduling a consultation.
The new website.
The new brand.
Outcome.
Driving credibility & client acquisition.
The strategic branding and website redesign project yielded immediate, measurable success for Moideen & Max, positioning them to aggressively pursue their target clientele in the professional services market.
Key performance highlights
- 37% increase in conversion rate
This significant growth in targeted actions demonstrates the immediate return on investment. The improved user experience and authoritative corporate identity successfully persuaded firm visitors to engage in key actions, such as scheduling a consultation. - 3 weeks from kickoff to prototype
Rapid deployment of the core design. Our efficient process ensured that the new brand strategy and initial website design prototype were delivered in just three weeks, accelerating the project timeline without sacrificing quality.
Qualitative impact
Beyond the numbers, Moideen & Max now possesses a sophisticated and professional corporate identity that fully reflects their authority and expertise.
This has resulted in greater internal confidence and a stronger, more trusted perception within the Kuala Lumpur legal market, solidifying their position as a leading boutique law firm.
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