Introduction.
AALC, a dynamic new legal firm, approached our agency with a clear vision: to establish themselves as a leading force in the legal landscape.
Their goal was to project a brand identity that reflected their innovative approach, exceptional legal expertise, and commitment to client success.
We embarked on a collaborative journey to craft a powerful brand identity and digital presence that would set AALC apart from the competition.
Work summary.
Country
Malaysia
Office
Singapore
Duration
4 weeks.
Discipline
Brand identity, Digital design
Sector
Professional services
Highlights.
2
Weeks from kickoff to prototype.
37%
Increase in conversion rate effectively persuading visitors to visitors to engage in targeted actions.
Objectives.
The primary goal for AALC’s branding and website project was to create a sophisticated brand identity that reflected their modern approach to law, and a user-friendly website that served as a comprehensive resource for clients seeking legal assistance in estate planning and corporate law.
Challenges.
Market differentiation: The legal sector is densely populated with firms boasting decades of tradition. AALC needed to carve out a niche that highlighted their fresh perspective and client-centric services.
User engagement: Legal matters can be complex and intimidating. AALC’s challenge was to demystify legal processes and encourage web visitors to engage with their content and services.
Conversion optimization: With the firm’s success contingent on attracting and converting online inquiries into consultations, the website needed to be optimized for conversion without compromising professionalism.
Strategy.
Research & discovery: Initial stages involved deep market analysis and client persona development. Insights revealed a demand for approachable yet authoritative legal advice, guiding the firm’s branding and website approach.
Branding development: AALC’s brand identity was crafted to embody trust, sophistication, and approachability. The logo combined a classic serif font with a modern twist, using a palette of navy blue for trust and gold for excellence. Typography and visual elements across all materials were aligned to communicate clarity and reliability.
Website design & development: The website architecture focused on user experience, with clear navigation to services, attorney profiles, and educational resources. AALC prioritized mobile responsiveness, secure client portals, and intuitive contact forms to ensure accessibility and client confidence.
Content strategy: AALC developed a content strategy that balanced professional expertise with accessible language. This included a regularly updated blog, detailed service explanations, and client success stories to foster trust and engagement.
Execution.
Branding implementation: The new brand identity was consistently applied across business cards, office signage, digital templates, and social media, creating a cohesive and professional image.
Website launch: The launch of AALC’s website marked a significant milestone. It featured a clean, engaging interface with high-quality content, client testimonials, and strategic calls to action to drive inquiries.
Results.
User engagement metrics: Post-launch, AALC saw a 60% increase in website traffic, with significant improvements in session duration and a reduced bounce rate. The firm also experienced a 40% increase in online consultation requests.
Client feedback: Feedback from clients and the legal community was overwhelmingly positive, with many praising the website’s ease of use and the firm’s fresh approach to legal consulting.
Awards & recognition: While still early days, AALC’s branding and website project has been submitted for several industry awards, recognizing its innovation in legal marketing.
The website they designed is simply fantastic. It’s clean, modern, and easy to navigate. More importantly, it clearly communicates our expertise and the range of legal services we offer.
The content they crafted is informative and user-friendly, even for people without a legal background.
Aliff M
Project Manager, AALC
Conclusion.
Summary of impact: The strategic branding and website development project significantly elevated AALC’s market position, enhancing their visibility and appeal to a modern clientele seeking legal services. This foundation has set AALC on a path of rapid growth and industry recognition.
Future plans: AALC plans to expand their digital marketing efforts, including SEO, content marketing, and social media engagement, to build upon their initial success and continue driving client engagement and conversions.
