Introduction.

Imagine a world where registering your business and accessing professional services is as simple as a few clicks. Scellus has made this a reality for Definitive Corporate Services (DCS), a leading provider of registration and professional services for small and medium-sized businesses (SMEs).

Discover how our innovative website development solution has revolutionized DCS’s digital presence and streamlined their service delivery.

Work summary.

Country

Malaysia

Office

Malaysia

Duration

4 weeks.

Discipline

Brand identity, Digital design

Sector

Professional services

Highlights.

2

Weeks from kickoff to prototype.

37%

Increase in conversion rate effectively persuading visitors to visitors to engage in targeted actions.

Objectives.

Are you losing potential clients because your website fails to capture their attention? Discover how Definitive Corporate Services (DCS), a one-stop-shop for SME registration and professional services, went from digital obscurity to online prominence with Scellus’s expert web development.

Challenges.

DCS faced a critical challenge: their outdated website was driving away the very SMEs they aimed to serve. With a bounce rate of 75% and a meager 1% conversion rate, DCS knew they needed a digital makeover.

The goal was to create a modern, user-friendly website that accurately reflected DCS’s brand identity and effectively communicated their value proposition to target audiences. Scellus dove deep into DCS’s unique challenges:

  • An cluttered, confusing user interface that overwhelmed visitors
  • Lack of mobile responsiveness in an increasingly smartphone-driven market
  • Absence of clear calls-to-action, leaving potential clients unsure of next steps
  • Outdated content that failed to showcase DCS’s full range of services

Strategy.

Before diving into development, Scellus crafted a comprehensive strategy to address DCS’s challenges and exceed their objectives. Our strategic approach consisted of five key pillars:

  1. Deep Discovery and Analysis
    • Conducted thorough stakeholder interviews to understand DCS’s business goals and pain points
    • Performed competitive analysis to identify industry best practices and differentiation opportunities
    • Analyzed existing website data to pinpoint specific areas for improvement
  2. User-Centric Design Philosophy
    • Developed detailed user personas to guide design decisions
    • Mapped out ideal user journeys for different segments of DCS’s target audience
    • Prioritized intuitive navigation and clear information architecture
  3. Mobile-First, Performance-Driven Development
    • Adopted a mobile-first approach to cater to the growing mobile user base
    • Emphasized performance optimization to ensure fast load times across all devices
    • Implemented progressive enhancement techniques for a seamless experience across various browsers and devices
  4. Content Strategy and SEO Integration
    • Developed a comprehensive content strategy aligned with DCS’s service offerings and target keywords
    • Integrated SEO best practices into both site structure and content creation processes
    • Planned for ongoing content creation to drive organic traffic and establish thought leadership
  5. Continuous Improvement Framework
    • Implemented robust analytics and tracking to measure KPIs
    • Established a post-launch optimization schedule to refine the site based on real user data
    • Created a feedback loop between DCS and Scellus for ongoing enhancements

This strategic approach ensured that every aspect of the website development project was aligned with DCS’s business objectives and user needs. By addressing not just the symptoms but the root causes of DCS’s digital challenges, Scellus laid the groundwork for a solution that would drive long-term success.

Definitive CS Logo — Old vs. New

Execution.

Transforming DCS’s digital presence wasn’t just about building a website—it was about engineering a complete online ecosystem designed to attract, engage, and convert SME clients.

We approached this challenge with a blend of creativity, technical expertise, and data-driven strategy. Here’s how we turned DCS’s digital vision into a high-performing reality:

  1. User-centric design principles, creating an intuitive navigation system
  2. Responsive design techniques, ensuring a seamless experience across all devices
  3. Strategic placement of compelling calls-to-action throughout the site
  4. Implementation of a user-friendly CMS, empowering DCS to keep content fresh and relevant
  5. SEO best practices, catapulting DCS to the first page of search results for key industry terms

Through this comprehensive approach, Scellus not only addressed DCS’s immediate challenges but also laid the groundwork for long-term digital success.

Scellus didn’t just build us a website; they engineered a lead generation engine that works. Our new site perfectly captures our commitment to simplifying business services for SMEs.

The return on investment has been nothing short of remarkable.

Generic avatarSara L
Project Lead, DCS

Results.

The impact of Scellus’s web development project for DCS was nothing short of transformative. Let’s break down the results achieved within the first six months post-launch:

  1. Traffic and Visibility:
    • Organic search traffic surged by 200%, from an average of 5,000 monthly visitors to 15,000
    • Direct traffic increased by 150%, indicating stronger brand recognition
    • Social media referrals grew by 300%, thanks to improved shareability and social integration
  2. User Engagement:
    • Bounce rate plummeted from 75% to 30%, a 60% reduction
    • Average session duration rose from 1 minute to 3 minutes 30 seconds, a 250% increase
    • Pages per session climbed from 1.5 to 3.8, demonstrating deeper site exploration
  3. Conversion and Lead Generation:
    • Overall conversion rate skyrocketed from 1% to 3.5%, a 250% improvement
    • Lead generation grew by 300%, from an average of 50 monthly leads to 200
    • The quality of leads improved, with 40% more leads qualifying for sales follow-up
  4. Mobile Performance:
    • Mobile traffic share increased from 30% to 55% of total traffic
    • Mobile conversion rate improved by 200%, now matching desktop conversion rates
  5. Technical Performance:
    • Page load time decreased by 60%, from 6 seconds to 2.4 seconds
    • Website uptime improved from 98% to 99.9%, ensuring consistent availability
  6. Content Engagement:
    • Blog readership increased by 400%, from 1,000 to 5,000 monthly readers
    • Newsletter sign-ups grew by 250%, from 100 to 350 new subscribers per month
  7. Customer Satisfaction:
    • Customer satisfaction scores, measured through on-site surveys, improved from 6.5/10 to 9/10
    • Positive mentions of DCS’s website on social media and review platforms increased by 180%
  8. Business Impact:
    • Online inquiries for DCS’s services increased by 275%
    • The sales team reported a 30% reduction in time spent explaining services, thanks to improved website information
    • DCS saw a 25% increase in revenue directly attributable to website-generated leads

These results not only met but exceeded DCS’s initial objectives, positioning their new website as a powerful engine for business growth. The combination of improved visibility, engagement, and conversion rates translated into tangible business outcomes, solidifying DCS’s position as a leader in SME services.

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