Introduction.
Printhorsaurus is the go-to printing solution for students and faculty at the International Islamic University Malaysia (IIUM). They offer comprehensive printing services, aiming to simplify the academic printing experience.
In the fast-paced world of academia, efficient and accessible printing services are crucial for student success. Printhorsaurus, a campus-wide printing solution at the International Islamic University Malaysia (IIUM), recognized the need to enhance its digital presence to better serve its student body.
This case study details how Scellus Software Development transformed Printhorsaurus’s online platform, creating a user-centric landing page that significantly improved service accessibility and utilization.
Work summary.
Country
Malaysia
Office
Malaysia
Duration
2 weeks.
Discipline
Brand identity, Digital design
Sector
Professional services
Highlights.
2
Weeks from kickoff to initial deployment.
72%
Increase in direct communication via phone & chat through the website.
Objectives.
Develop a responsive, user-friendly landing page to increase online visibility and service engagement.
Challenges.
Printhorsaurus approached Scellus with several key challenges:
- Low online visibility among IIUM students
- Unclear communication of services and locations
- Lack of online engagement and service utilization
- Need for a mobile-responsive design to cater to student preferences
Approach.
Scellus adopted a user-centric, data-driven approach to address these challenges:
- Discovery phase.
- Conducted surveys and interviews with IIUM students to understand their printing needs and online behaviors
- Analyzed competitor websites and industry best practices
- Performed a comprehensive SEO audit
- Design phase.
- Created wireframes and prototypes focusing on user experience (UX) and user interface (UI) design
- Implemented a clean, modern design that aligned with IIUM’s branding guidelines
- Designed with mobile-first principles to ensure responsiveness across all devices
- Development phase.
- Built a custom WordPress theme for easy content management
- Integrated a live chat feature for instant student support
- Developed an interactive map showing all Printhorsaurus kiosk locations on campus
- Implemented schema markup for improved SEO performance
- Testing & optimization.
- Conducted thorough cross-browser and device testing
- Performed A/B testing on key elements such as call-to-action buttons and service descriptions
- Optimized page load speed for improved performance
Key features.
The landing page features were designed to provide clear information, enhance user experience, and drive engagement with Printhorsaurus’s services. They address the primary needs of IIUM students: finding the store understanding services, and accessing support.
- Clean, intuitive design with clear navigation
- Prominent display of services and pricing
- Student testimonials and case studies
- Live chat support
- Easy-to-use online order form
- Blog section for printing tips and campus news
Scellus transformed our online presence. The new landing page not only looks great but has significantly improved our reach among IIUM students. We’ve seen a notable increase in service utilization and positive feedback from our users.
Ahmad F
Operations Manager, Printhorsaurus
Results.
The new Printhorsaurus landing page launched with impressive results:
- 200% increase in organic traffic within the first month
- 150% boost in online order submissions
- 50% reduction in bounce rate
- 75% increase in average time spent on site
- 90% positive feedback from student usability tests
- 40% increase in mobile engagement
Conclusion.
Through strategic design and development, Scellus successfully created a landing page that effectively communicated Printhorsaurus’s value proposition to IIUM students. The project not only met but exceeded the client’s expectations, resulting in increased visibility, engagement, and ultimately, service utilization.
By focusing on user experience, mobile responsiveness, and clear communication, we were able to create a digital solution that truly serves the needs of both Printhorsaurus and IIUM students.
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