SeriGreen

Website redesign

Website redesign for SeriGreen, the leading full-service providers for mid to high-end residential estates and commercial landscaping.

Goals.

SeriGreen Garden and Landscape are a landscaping, driveways, and patios company based in Ampang and they operate across the Klang Valley in Malaysia.

SeriGreen contacted us to help them bring in more leads and to work on a showcase to display their recent & past work. They were doing excellent work but word of mouth referrals are slow to build up, so that’s where we stepped in.

Solutions.

We built out a simple, easy to navigate website that is responsive, easy to manage that is powered by WordPress.

Their new website is an example of what we do best: a simple, effective solution that is sustainable, manageable, and effective for the long-term.

Services

Before we do anything, we listen.

That means looking at business challenges from every angle. How will success be measured, what are the business goals behind the project, and what does the digital ecosystem look like today?

Through workshops, interviews and independent research, we’ll help shape an approach that works for each unique client.

Website Design
Email Marketing
Content Marketing
Marketing Strategy

Analytics and Reporting
Social Media
AdWords/PPC
Brand cleanup
SEO
Photography

Site Features.

User experience – UX, for short – is how a person feels when interacting with a digital product. UX encompasses a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference. These factors include usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing.

User experience is key for small and start-up businesses as well because the site is their first impression to users. Here are some of the features that we’ve build for SeriGreen’s website, to further enhance the user experience.

Responsive Navigation

Site navigation automatically collapses into a mobile friendly menu on smaller devices.

Responsive Design

Optimized browsing experience, on any device. The website looks great & works well on a desktop (or laptop), a tablet, and a mobile phone’s browser.

Forms

Site owner can build their lead lists and subscriber base with forms that can be generated automatically.

Typography

Beautiful typography used to accentuates and increase the readability of the site. Custom styles was deployed to create a consistent experience for the user.

Animation

Subtle animations was used to add some flair & delight the users.

Design & Concept.

SeriGreen website drives clients to contact & sign up for their services. Helping users quickly find what they needed was a top priority to achieve this goal, so we structured the new site around creating clear paths to showcase their locations, recent projects & how they can help in landscaping projects.

A big part of the SeriGreen website redesign project was updating the overall look and feel to reflect their current branding. We paired the clean green & blacks of their palette with all-new styled photography and custom icons. Each page uses engaging images and modern typography to convey their welcoming message.

Case studies.

Detailing a case study that explains the work process and final results can elevate projects to a whole other level.

It can help site visitors gain a better understanding of who you are, the way you work, your decision-making processes and more. Just like any project, a case study should tell a story.

Impact.

Organisations like SeriGreen spend significant budgets driving traffic to their online presence. Converting that traffic into inbound leads — and then new business — is essential.

The new site was designed from scratch with a clear focus to create and increase site traffic which in turn, will lead to increasing their inbound leads.

serigreen.com is now functioning as one of their core sales team member, supplying leads and services information, 24/7/365.

900%increase of traffic on the homepage section. Significant increase in traffic across all pages was observed as well.

276%increase in Social Media referral traffic from customer activity across all social media entities.

+LeadsSizable growth in business leads.

+387data points continuously analyzed.

Showcase.

Throughout the project Scellus were a pleasure to work with. Always responsive to our needs and working alongside us to make sure the process was as stress-free as possible. The entire team displayed the highest possible levels of professionalism.

— NM, Project Manager, SeriGreen

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